Eastroc Beverage
Background (Picture 1):
Eastroc Beverage's marketing campaign was carefully crafted using a combination of three powerful techniques: Meta-media Development, Super Large Font Visuals, and Neuroscience Advertising. By employing these techniques, we were able to enhance the brand's signal energy, resulting in highly effective and impactful advertising efforts. As a result, Eastroc Beverage experienced rapid and significant product growth, making it a successful case study for our methodology.
Brand Naming (Picture 2):
The name "Eastroc Jia Qi" follows the naming convention of Eastroc's specialty beverage products and emphasizes the unique selling point of a carbonated drink that sets it apart.
Brand Proverbs (Picture 3):
Eastroc Jia Qi, Jiayou Da Qi! (Let's Go!)
Hua & Hua discovered the drama of the product name "Jia Qi", we amplified the word and transform the beverage product to be consumers' drive to boost their spirits.
Product Naming (Picture 4):
"Eastroc Da Ka Shake Shake Latte" serves two purposes: product name and product experience. By designing a call-to-action into the product naming, and having the instruction of "Shaking 6 times before drinking" has enhances consumers' experience of the Shake Shake Latte. Not only that, the product naming perfects the reason of purchasing and makes it a sustainable brand equity.
Advertising Strategy (Picture 5):
By utilizing a unique geometric layout visual, we amplify the stimulus signal of "feeling tired and sleepy" and established Eastroc's distinctive brand from a visual symbol. This will help to quickly stimulate consumer purchases. Through this unique layout visual, we associate "feeling tired and sleepy" with Eastroc's beverage, creating a unique consumer brand recognition that leads Eastroc's marketing campaign.
Packaging Design (Picture 6):
Eastroc's outer packaging design is centered around the concept of super-sized visuals. Through the technique of enlargement, we amplify the stimulating signal to catch the consumer's attention. By strategically planning the box cutting lines, we transform the outer packaging into a large advertising space that effectively communicates our message. This approach not only saves costs on end displays but also creates a lasting impression in the consumer's mind, associating Eastroc's specialty beverage with the idea of combating fatigue and sleepiness.
Brand Marketing Calendar (Picture 7)
In Chinese culture, the tradition of seeking good fortune holds great significance. We have incorporated this cultural concept of 'prosperity' into Eastroc's beverage to create a strong connection. The tagline "Gifting Eastroc will bring you great fortune!" has been developed, aligning with the sycee (Yuanbao) symbol and integrated into Eastroc's main logo. This symbol serves as the core sign, appearing on every product and end displays, reinforcing the message of fortune and prosperity associated with Eastroc.
TV Commercial (Picture 9):
In Eastroc Beverage's TV Commerical, we integrated the Eastroc brand with the globally recognized song "Ole Ole We Are The Champions" and center it around the slogan "Feeling tired and sleepy? Drink Eastroc's Beverage!" We adapt the lyrics of the song to "I'm tired, I'm tired, I'm tired," cleverly replacing it with the original lyrics of "ole ole ole" to achieve brand integration. This unique song not only becomes Eastroc's distinctive sonic brand equity but also establishes a unique audio symbol, leading the marketing strategy.
Promotional Video (Figure 9):
Eastroc Zero Sugar Product Video
We shine the spotlight on the product itself, showcasing its appetizing visuals to highlight its lightness and burden-free nature. The video concludes with a powerful symbol created by liquid forming the number zero, effectively reinforcing the concept of a sugar-free energy drink that can be enjoyed without any worries or burdens.
Eastroc Jia Qi Product Video
Utilizing 5 powerful camera angles, we created a TV commercial that looks appetizing to users. This has helped us continuously build brand equity for Eastroc in the Energy Drink market.
